Ready to nudge your fledgling business out of the nest and give it wings? To do that, you'll want to build on the solid foundation you've established, and enhance your reputation through an integrated strategy. When consistent progress is made in these 13 areas, most of my clients experience increases of four to 10 times the previous calender year in areas such as numbers of clients, price point, and income.
1. Plan Your Work and Work Your Plan.
Take a look at your business plan. Do you have one? If not, create one. Short, sweet, and to the point. Translate your business plans into your annual action plan. Consider planning with the wheel of the year and the phases of the moon to accelerate your growth seamlessly.
2. Create a content calendar.
Once your major objectives are charted, add in publication dates for your blog and content marketing posts. Your social media posts for the delineated periods should enhance your content strategy.
3. Invest in article marketing.
Recycle your best content into third person point of view and edit to privilege keyword placement at a density of about 2-3% on average. Post your expert work onto leading article marketing sites.
4. Post press releases online.
Online press releases are a great way to share and syndicate your newsworthy events and achievements. Free releases, used correctly, work well to build your reputation and increase your search engine returns. But, if you want to syndicate using social media, or reach targeted print publications regionally or topically, you should expect to invest between $500-10,000 depending on the scope of the campaign.
5. Seed key words and tags.
Studies show readers don't remember information at the ends of sentences, and the same is true of search engine optimization algorithms. Add key words in heads, subheads, and at the beginnings of paragraphs for maximum, natural effect. Add no more than 5 tags to maximize returns. If you've done your research, you'll know which keywords and tags will work for you.
6. Consider your Price Point.
Chances are, you're charging about 20-30% less than you're worth right now, and some of you are still working from a wages-for-hours mentality. Take a second look at where the value is in working with you, articulate the benefits of that value for your client, and raise your price point right now. With price point, most people believe higher means better.
7. Brand your image across platforms.
Consistency is key. Everything should work together to create a unique impression of your brilliance both in-person and on the web.
8. Take advantage of advertising.
Focus your advertising dollars on solutions your clients are willing to pay for. We recommend our recent interview with national award-winning advertising expert Gary James on advertising strategies to help you maximize the advantages of this platform.
9. Networking is your safety net.
How much networking? In my experience, if you want to grow your business, about 75-80% of your time should be spent on networking activities. Don't forget the follow-up, and remember to reward referrals.
10. Jump on rewarding joint ventures.
Why not partner with others who share your niche market? Step up from co-hosting workshops, and step into your brilliance by partnering for online events which will showcase your expertise right in front of your ideal clients.
11. Act on affiliate programs.
Is that client a perfect fit for your colleague but not for you? Accept an affiliate relationship, supply your referral with a designated link, and collect the check.
12. Forget random. Get clear about media relations.
Register as an expert source, and keep an eye on reporter queries in your field. Ask your personal publicist to watch the news for important issues on which you can comment as an expert. Have a unique strategy for the way you'll create quality media relationships. Here are four good places connecting reporters and publicists.
13. Find a coach who'll hold you accountable.
By the way, is your lucky number 13? Most money goddess marketers and PR practitioners who are themselves conscious entrepreneurs have an extra advantage when they work with a coach. How do you know when the leap will help you grow? Look for opportunities which grow your perspective. Find out more here.
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| 2012 is moving fast, are you? |
Here are 13 ways to leverage your expertise in 2012:
1. Plan Your Work and Work Your Plan.
Take a look at your business plan. Do you have one? If not, create one. Short, sweet, and to the point. Translate your business plans into your annual action plan. Consider planning with the wheel of the year and the phases of the moon to accelerate your growth seamlessly.
2. Create a content calendar.
Once your major objectives are charted, add in publication dates for your blog and content marketing posts. Your social media posts for the delineated periods should enhance your content strategy.
3. Invest in article marketing.
Recycle your best content into third person point of view and edit to privilege keyword placement at a density of about 2-3% on average. Post your expert work onto leading article marketing sites.
4. Post press releases online.
Online press releases are a great way to share and syndicate your newsworthy events and achievements. Free releases, used correctly, work well to build your reputation and increase your search engine returns. But, if you want to syndicate using social media, or reach targeted print publications regionally or topically, you should expect to invest between $500-10,000 depending on the scope of the campaign.
5. Seed key words and tags.
Studies show readers don't remember information at the ends of sentences, and the same is true of search engine optimization algorithms. Add key words in heads, subheads, and at the beginnings of paragraphs for maximum, natural effect. Add no more than 5 tags to maximize returns. If you've done your research, you'll know which keywords and tags will work for you.
6. Consider your Price Point.
Chances are, you're charging about 20-30% less than you're worth right now, and some of you are still working from a wages-for-hours mentality. Take a second look at where the value is in working with you, articulate the benefits of that value for your client, and raise your price point right now. With price point, most people believe higher means better.
7. Brand your image across platforms.
Consistency is key. Everything should work together to create a unique impression of your brilliance both in-person and on the web.
8. Take advantage of advertising.
Focus your advertising dollars on solutions your clients are willing to pay for. We recommend our recent interview with national award-winning advertising expert Gary James on advertising strategies to help you maximize the advantages of this platform.
9. Networking is your safety net.
How much networking? In my experience, if you want to grow your business, about 75-80% of your time should be spent on networking activities. Don't forget the follow-up, and remember to reward referrals.
10. Jump on rewarding joint ventures.
Why not partner with others who share your niche market? Step up from co-hosting workshops, and step into your brilliance by partnering for online events which will showcase your expertise right in front of your ideal clients.
11. Act on affiliate programs.
Is that client a perfect fit for your colleague but not for you? Accept an affiliate relationship, supply your referral with a designated link, and collect the check.
12. Forget random. Get clear about media relations.
Register as an expert source, and keep an eye on reporter queries in your field. Ask your personal publicist to watch the news for important issues on which you can comment as an expert. Have a unique strategy for the way you'll create quality media relationships. Here are four good places connecting reporters and publicists.
13. Find a coach who'll hold you accountable.
By the way, is your lucky number 13? Most money goddess marketers and PR practitioners who are themselves conscious entrepreneurs have an extra advantage when they work with a coach. How do you know when the leap will help you grow? Look for opportunities which grow your perspective. Find out more here.
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