A lot of buzz words and acronyms fly around in the solopreneur, small business marketing world: branding, optimization, SEO, backlinks... the list goes on. It's no wonder enterprising individuals get confused, then frustrated, when they're doing everything their marketing consultant told them to do, but their bottom line isn't showing an upturn yet.But if you're trying to get the bills paid, placing attention on short term marketing is a valuable strategy.
1. Start with your existing customers, and think about ways you can better serve their needs.
After brainstorming your options, pick the most crucial and choose a delivery method to get the word out. Will it be an email offer, a postcard? Will you offer phone consultations? Will you offer a special or promotion, a high-value seminar, or new product at a great investment?
2. Increase your outreach to new or inactive clients.
Consider a "pay per click" advertisement online, perhaps on Facebook, which allows for a lot of market parameters. You may also wish to consider other advertising allowing you to increase your sales online. If you haven't already, take a look at streamlining your online purchases using one-click checkout methods, such as a buy now button, or allow multiple product choices and payment methods via a shopping cart. Make it really easy for your clients to buy from you.
3. While you're at it, why not place some attention on client retention?
Email or phone former clients just to see how they're doing, or give them a quick call on the phone. You don't have to sell anything, it's maintaining a meaningful connection that's important.
You'll soon find your commitment to engaged relationships with your clients leads to more repeat business, more referrals, and more income.
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